Did you know that in 2019, the average person spends 2.3 hours on the internet per day. That has now overtaken the average amount of people watch TV.
So to better understand the habits for internet users. Especially in the UK, here are the top 29 UK websites by traffic and users.
While the top 5 were quite predictable with names like Google, YouTube and Facebook, the more you go down, some more interesting websites start to popup.
Top 29 UK Websites By Traffic & Users 2024
1. Google.com
It’s no shocker that Google comes in at the top of the list. This is a website we all use, many of us multiple times in a day. It may surprise you, though, that it is the US-based Google that takes the top spot on the most visited websites in the UK.
There are a few possible reasons for that – in general, it is probably because Google.com simply shows up in most people’s browsers before Google.co.uk.
Google.com tops our list at 62.95 billion visits. Average visiting time is just over 9 minutes, and users average about 8 open pages per visit – that means that most people are using Google as a platform to take them to other websites.
2. Youtube.com
In second place is another US-based site. Youtube is ranked second in the UK as well as globally. Originally founded as a video sharing app in 2005, today tons of people use Youtube as their primary source of music, entertainment and even news.
Youtube has created a whole new branch of popular entertainment and continues to gain popularity.
Youtube.com has a total of 25.18 billion. Users generally spend about 21 minutes per visit and open an average of 8 pages per visit.
3. Facebook.com
Facebook takes our third place on the list of most popular websites in the UK. The most popular social networking site in the world, Facebook has 2.38 billion users, many of them visit the site multiple times every day.
Facebook facilitates communication across the world, and its offshoot apps – messenger, tinder, and Instagram – help bring people closer together and share what matters to them.
Facebook.com comes in at 20.90 billion UK visits. Users spend an average of 11 minutes on the site, and have an average of 10 open pages per visit.
4. Google.co.uk
As we mentioned earlier, the US-based Google.com takes the first spot on the UK’s most popular websites list, but Google.co.uk comes in not far behind, in fourth place. Using the UK edition of Google helps users get to information relevant to their location, faster.
Google.co.uk has a total of 567.88 million visits. Average visit duration is 8 minutes and 28 seconds, with an average of 8.88 pages per visit.
5. Amazon.co.uk
The UK-based Amazon site is the 5th most popular website in the UK. This is a site tons of people use daily – it allows users to shop online with ease, finding products in any category, new or used, well below store prices.
Amazon is one of the most successful online enterprises in the world, and the UK edition, despite being specific to UK prices and products, is ranked 51st most popular in the world.
Amazon.co.uk has 467.75 million visits, with average visit time at 5 minutes and 47 seconds, and an average of 8.31 pages opened per visit.
6. Ebay.co.uk
Just behind Amazon, Ebay is one of the world’s most popular online marketplaces. This site allows individual sellers as well as businesses to sell their new and used products through a bidding system.
The UK site brings millions of people the products they need at the lowest possible prices.
Ebay.co.uk comes in sixth on our list with 340.26 million visits, an average visit time of 8 minutes and 40 seconds, and an average of 10.33 pages per visit.
7. BBC.co.uk
Founded in 2002, the online edition of BBC news brings users across the UK the sports, politics and international headlines they need to see every day.
BBC news is one of the most popular news networks in the world, and millions of people get the bulk of their pertinent information through their website or mobile app.
BBC.co.uk has a total of 582.28 million visits. On average, users spend about 4 and a half minutes per visit, and open an average of 4 pages.
8. Pornhub.com
On the eighth spot on our list is the most popular adult entertainment website in the world. Pornhub allows users over 18 free viewing of a range of pornographic material. They employ thousands of entertainers and are the number one most widely accessed website restricted to users 18 and older.
Pornhub.com has 344 million UK visits. People spend an average of 10 and a half minutes on the site, and visit an average of 8 pages in that time.
9. Twitter.com
Twitter takes the ninth spot on our list of the most popular websites in the UK. As one of the top three social media networks in the world, Twitter allows people to share opinions and current news.
It has become a common method for celebrities, politicians and top global brands to share important news with the world, quickly.
Twitter.com has 4.01 billion UK visits. People spend an average of just over 9 minutes on the site, and open 7.43 pages.
10. Wikipedia.org
Wikipedia is an informational website that users around the world rely on daily. It is a totally free online encyclopedia, allowing people to learn about nearly any subject at a single click.
Wikipedia.org has 5.10 billion visits. Users spend 3 minutes and 45 seconds on the site, and tend to open an average of just under 3 pages.
11. Live.com
Live.com, an offshoot of Microsoft, is a popular email server used in the UK and around the world. Formally known as Hotmail, Live.com has been around since 1993, and was one of the first popular email servers in the world.
Live.com takes our 11th spot with 2.40 billion visits, an average visiting time of 7 minutes and 41 seconds, and an average of 8.76 pages per visit.
12. Dailymail.co.uk
Dailymail is another popular media provider for UK users. It brings users relevant news and photos regarding celebrities, sports, politics and other relevant issues. Dailymail is based in Australia, but has a huge supporter base in the UK and US.
Dailymail.co.uk has a total of 294.12 million visits, an average visiting time of about 5 and a half minutes, and an average of 16 pages per visit – people tend to move quickly from page to page on this platform.
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13. Yahoo.com
Yahoo is another popular search engine, email server and media provider, similar to Google but with older roots – yahoo has been around since 1994, in the early age of the internet. This is a popular site with UK users because of the diversity of services it provides.
Yahoo clocks in at 13th on our list, with 3.92 billion visits. People generally spend around 6 minutes and 30 seconds on the site, and visit 6.65 pages per visit.
14. Instagram.com
In the fourteenth spot on our list is Instagram, the third most popular social media site for UK users. Instagram allows sharing of photos and videos, and has billions of users around the world, many of them checking the site up to ten times daily.
Instagram.com has 3.24 billion visits, an average visiting time of 6 minutes and 24 seconds, and an average of 13.81 pages per visit.
15. Xvideos.com
Xvideos is another popular adult entertainment site for users in the UK. They offer free pornographic videos for users over the age of 18, and rank just behind Pornhub as the second most commonly visited adult site in the world.
Xvideos has 3.21 billion UK visits. Users spend an average of 12 minutes and 14 seconds, and open an average of 9.83 pages per visit.
16. Xnxx.com
The third most popular adult entertainment site in the UK is Xnxx. The site streams free pornographic videos for users over 18, in a variety of categories.
Xnxx.com has 2.53 billion visits, an average visiting time of just over 14 minutes, and an average of 10.37 pages per visit.
17. Xhamster.com
Xhamster.com is the fourth and final adult entertainment site on this list of the top trafficked sites in the UK. This site offers a range of pornographic videos to users over the age of 18, in the UK and around the world.
Xhamster ranks 17th on our list with 1.09 billion visits, and average of 12 minutes per visit, and an average of 12 open pages per visit.
18. Reddit.com
Reddit is another popular social blogging and networking site widely used around the world. Users in the UK and abroad use Reddit.com to connect with their friends, share information and news, and view popular media.
Reddit.com has a total of 1.58 billion visits, an average visit time of 9 minutes and 27 seconds, and an average of 7.32 open pages per visit.
19. Ampproject.org
Amp project is a unique service for the tech-savvy UK user. It is an email server as well as a platform for website building and sharing media. Amp Project is a popular place for bloggers and small business owners in the UK to start off their websites.
Ampproject.com has 2.85 billion visits. Users spend an average of 3 minutes and 52 seconds on the site, and open an average of 3.27 pages per visit.
20. Netflix.com
Netflix is one of the most popular streaming services in the world. Founded in 1997 as a video mailing service, Netflix now allows its users to stream popular TV shows and movies to their TV, laptop or smart device, anywhere in the world. They also produce their own popular media.
In the UK, Netflix.com has 1.78 billion visits. Users spend an average of 8 minutes and 44 seconds on the site per visit, and open an average of 4.56 pages.
21. Theguardian.com
The Guardian is an extremely popular news and media site worldwide. Users turn to The Guardian every day for their daily news and information, either by visiting the site or using their mobile app. Though founded in the UK, The Guardian has loyal followers around the world.
Theguardian.com has 286.11 million views. Users spend an average of 3 minutes and 11 seconds on the site, and open an average of 3.22 pages per visit.
22. Service.gov.uk
The 22nd most trafficked UK website on our list helps UK users navigate government services and important legalities. It is the 3rd most popular government site in the UK, and well ranked for its efficiency and user friendliness as a website and as a mobile app.
Service.gov.uk has 68.59 million visits, an average of 7 minutes and 3 seconds and an average of 10.64 pages per visit.
23. Rightmove.co.uk
Rightmove is a UK-based housing website that allows users to search for and compare properties up for sale or rent around the country. It is popular for renters and sellers, as well as people shopping for new housing.
Rightmove.co.uk has a total of 61.43 million UK visits. Users generally spend an average of 8 minutes and 39 seconds on the site, and open an average of 12.94 pages per visit.
24. Paypal.com
Paypal is an online banking site that allows users to send and receive money online. It is popular around the world for making and receiving informal payments, and widely used around the UK for online shopping, reservations and donations.
Paypal has a total of 550.89 million visits, an average of 4 minutes and 52 seconds and 7.03 open pages per visit.
25. Office.com
Office, an offshoot of Microsoft, provides UK users with a variety of professional-related services, including an email server, word processer, spreadsheets and other applications.
Office.com has 890.13 million visits. Users spend an average of 11 minutes and 43 seconds per visit, and generally open an average of 5.64 pages.
26. Linkedin.com
Linkedin is a social media network specifically designed for making professional and job-related connections.
In the UK, Linkedin.com has a total of 961.61 million visits, an average visit time of 5 minutes and 53 seconds, and an average of 5.89 pages per visit.
27. Gov.uk
Gov.uk is another popular UK-based government site, helping users across the country to manage and understand government services available near them.
Gov.uk totals 85.54 million visits, an average of 3 minutes and 12 seconds per visit, and an average of 3 pages per visit.
28. Indeed.com
Indeed is a popular job searching and networking site in the UK and abroad. It helps users to find employment, or to seek employees for their businesses.
Indeed.com has a total of 44.01 million visits, an average of 6 minutes and 58 seconds per visit and an average of 10.16 pages per visit.
29. Imbd.com
IMBD is an entertainment and media site that provides information about actors, movies and TV shows. It is popular with users in the UK and abroad, to answer their media related questions at a quick click.
IMBD.com has a total of 598.80 million visits. Users spend an average of 3 minutes and 22 seconds per visit, and open about 6.09 pages per visit.
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