Why do we want to know the best time to post on UK Facebook? Well, whatever your driving desire is to share with the world on social media, you’ll receive far more likes, shares, comments, followers, reposts, tags, and engagement.
When you take the following social media posting tips into account, you’ll expand your reach to more people. More reach and engagement means that you are affecting more people with your message, work, product service.
Best time to post on UK Facebook: From our research, we found the best time to post on UK Facebook is between 1-4pm, or early mornings 8.30-9.30pm on weekdays, particularly Thursdays and Fridays.
For a further breakdown of how I came up with these figures and how to boost engagement, stay tuned!
Best time to post on UK Facebook (Plus Engagement Guide)
Social Media Usage in The UK
Sharable.co.uk affirms that within the United Kingdom, active users on social media are a high rate, with almost 70% of the UK population using social media, from individuals to businesses.
As the world’s largest social media platform, Facebook has an average of 2.32 billion global monthly active users. With Facebook being the most popular and powerful social networking site in the world, this is also true for the UK, with close to 80% of all UK internet users being active on Facebook.
So, what determines the best time to post on UK Facebook?
Put simply, it will be when your particular audience is the most active on their social media. More activity means more likelihood of people viewing your posts, and therefore, engaging with your content.
If you are a fond poster on Instagram, you should also see my post on the best time to post on Instagram with infographic! You can also see my social media statistics post also!
It’s All About Algorithms
The founder of Facebook, Mark Zuckerberg, explained that the changing algorithms of Facebook are about prioritising ‘meaningful interactions’ between users, so Facebook will rather show you posts from family and friends that you’ve mostly interacted with before.
While this is great for keeping ‘in the loop’, it’s not so great for broadening your reach and engagement beyond your close circle. To be noticed by a wider audience, this is where we need to tap into the most active times of engagement.
This means that others may also see your posts when they refresh their feeds and see different content in being on the platform for a longer period in one session.
Sharable.co.uk affirms that Thursdays and Fridays between the hours of 1-4pm are when most desktop and mobile users on Facebook will interact with the platform during their working day.
The times that have the least amount of engagement are good to note as well, which is the early morning time. There’s a caveat here, however, as some audiences who commute to work and scroll throughout Facebook, could have more interaction between the hours of 8.00 and 9.30.
Take it Into Your Own Hands
A way to take this posting power in your own hands and find out your best time to post on UK Facebook is to utilise the Facebook Insights function, which can be done in this way:
- Go to ‘Insights’ at the top of your page, and view the ‘Dashboard.’
- The Dashboard presents a broad host of data, which reveals insight into how people you are engaging with content.
- To discover when your followers are online, select ‘Posts’ on the left-hand column menu of your Insights Dashboard. This reveals a detailed breakdown of the days and times your followers are most active on Facebook.
- You can also see your past successful post times to determine if there are any trends in the timings of your posting. When you go to the same Dashboard and ‘Posts’ section on Insights, then go to ‘All Posts Published’ to see your past stats.
More Tips to Boost Your User Engagement
Post your content consistently, multiple times a day if you can. If you need more inspiration for creative content, then you can try:
- Ask your followers questions
- Add quotes
- Feature blog articles or share other content from people in line with your message
- Change up images to videos or using a slideshow format of images
- Add images with text as an ‘infographic.’
Basically, find ways for you to also be inspired to share that often, so you don’t get bored, and so your content is quality and made up of a variety of different values for your followers to engage with. This, coupled with knowing the best time to post on UK Facebook, will really boost your levels of engagement.
In Summary: Do Your Research
The best time to post on UK Facebook are between 1-4pm, or early mornings 8.30-9.30pm on weekdays, particularly Thursdays and Fridays.
Beyond knowing these general stats, it’s also good to look at your audience to see their activity and how people have engaged with your content in the past. You can do this by viewing your states on the Facebook Insights function on your page.
Remember to also keep your content creative and post consistently to get the best chance of exposure for your work and message.
This is for all people who actively use social media; whether you’re posting to share your personal life happenings, or you’re looking to reach a community to share your mission, work, or professional information, then more engagement is definitely what you’re looking for.
For several reasons that we’ll go into below, some key times and days will give you more user interaction with your posts, and this varies according to the region of the world.
We’ve done the research and uncovered the best time to post on UK Facebook. Read on for the low-down to boost your audience engagement and have your message be heard by the world.
If you are ready to get started with your own website, you can see my UK web hosting guide where I cover 10 of the best providers for Brits!
References
https://www.socialbakers.com/blog/best-times-to-post-on-social-media
https://buffer.com/library/best-time-to-post-on-facebook