Google has become a household name since its creation back in 1998. The company has grown exponentially, from humble beginnings to rapid growth to be the most widely used search engine in the world.
You’ll learn about the many other subsidiary companies that are Google-owned, beyond just reading about interesting Google search statistics UK. Google applications, technology, email, and much more are all used globally by Internet users, and the United Kingdom (UK) is no exception to the popular reach of Google.
Read on for a detailed examination of the most recent Google search statistics UK. From market share to usage trends, all you need to know in Google statistics UK, you’ll find below.
Google Search Statistics UK 2024 (All you need to know!)
Key Google Search Statistics UK
These are the most recent facts and statistics for this popular platform. The entire factsheet will go into more detail for certain areas of Google search statistics UK, though for a quick reference, read the summary of key google search statistics and facts below.
- Google is often referred to as one of the four biggest technology companies in the word – the term ‘Big Four’ is usually used to reference this. These are Google, Amazon, Apple, and Facebook.
- Founded in 1998, Google has been running for over 20 years.
- The most visited website in the world is Google.com.
- Included in the top 100 most visited websites are also other Google-owned sites such as YouTube and Blogger.
- On average, the number Google Search queries each second is about 40,000, which are more than 3.5 billion searches per day.
- In 2006, the word ‘Google’ was added to the Oxford English Dictionary, among others, as it had become such a household name. The definition is expressed as ‘”to use the Google search engine to obtain information on the Internet.”
- Google enjoyed a $136 billion USD revenue of 2018.
United Kingdom Internet and Google Usage Statistics
Google search statistics UK convey some interesting trends in the way that people in the United Kingdom are interacting with the search engine itself, as well as the Internet as a whole.
Below you’ll find information about Google search site views, the amount of time people spend on the Internet in the UK, and more.
- The penetration rate across the UK for all Internet users is expected to rise from 90.64% to 94.85% by 2021.
- Projections for 2021 state that mobile Internet penetration rate in the UK will grow from 73.91% (as documented in 2016) to 84.55%.
- By 2022, the number of UK active Internet users per month is projected to reach up to 54.21 million people.
- The number of United Kingdom monthly Internet users is projected to rise to 56.7 million monthly users in the year 2021.
- Most Internet users in the United Kingdom are active on email platforms, though a close second is searching the Internet for information, using Google as the main search engine.
- More than 60% of adults in the UK are searching for information, as well as using social networks, online banking, or reading news sites.
- On average, in the UK, adults spend about 21.6 hours per week on the Internet.
- Google’s monthly audience in the UK in 2017 was reported as 41.9 million unique monthly visitors in the month of March alone.
- Google sites are most viewed and engaged with by UK audiences on mobile devices.
Googles Growing Market Share In The UK
The global market share statistics of the Google platform reveals that it is by far, the leader in Internet search activity. Not only is Google dominating the global market as a whole, but also the UK is seeing the same trend of having Google as it’s main search engine.
- In November 2018, Google had the highest market share in the United Kingdom, at 89.1% for desktop, tablet and console devices.
- The second company with the most market share in the UK is Bing, at a substantially lower percentage of just 6.76%.
- Though the market share of Bing in the UK is steadily rising, Google has held this UK market share for years already and is expected to stay as the leader.
- As of April 2019, the market share of Google dropped slightly to 88.47%. Market share in search engine usage varies month to month.
- Fortune magazine ranked Google #1 in 2007, 2008 and 2012 as the best company to work for. In 2009 and 2010, Google was ranked fourth.
- At the end of 2018, Google had almost 99,000 employees worldwide.
- 31% of the employees of Google are women, with 69% men.
Google Growth & Revenue UK
The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings, and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users.
- The initial opposition by the founders to an advertising-funded search engine was eventually dissolved, as Google began to move into this model of allowing text ads to be presented in the year 2000.
- Google now generates the vast majority of its revenue from advertising. Purchases of applications, in-app sales, digital content products, licensing and service fees and more are how Google enjoys sustainable operating and generous profits.
- Google’s IPO in 2004 was $85 USD per share, offering 19,605,052 shares.
- May 2011 was the first time that the number of unique monthly Google visitors was over one billion.
- 2011 saw Google processing more than 3 billion search queries each day.
- The largest acquisition that Google made was for Motorola Mobility for $12.5 billion USD in 2011, in order to assist in Google’s mission of patenting mobile phone and wireless technologies in the future.
- In 2011, the digital advertising revenue for Google in the UK was around two billion pounds.
- A milestone in Google’s revenue was in 2012 when it generated $50 billion USD in annual revenue, which was up by a considerable amount from $38 billion the previous year.
- In August 2015 Google created a new public holding company, Alphabet Inc., to restructure Google in moving subsidiaries from Google to Alphabet.
- In 2018, Google’s ad revenue amounted to almost $116.3 billion USD, making the total $136 billion USD revenue mostly from advertisements.
- The digital advertising revenue for Google in the UK is forecast to reach over five billion pounds by the end of 2019.
- The revenue for 2018 was $136.22 billion USD, which was one of the highest technology company revenues reached that year.
- In 2015, the UK accounted for 10% of the annual revenue of Google.
- Two years later, in 2007, the UK generated 15% of Google’s revenue, revealing that more people are interacting with Google sites and products in the UK.
- November 2006 was when Google acquired YouTube for $1.65 billion USD.
- Google also acquired DoubleClick for$ 3.1 billion USD the next year.
- The operating income of Google in the first financial quarter of 2019 was $9.33 billion USD.
Google Companies, Brands, and Other Technologies
Beyond the core search engine of Google, there are also the following Google products, acquisitions, and partnerships that have occurred over time.
Below are the current Google subsidiary companies and interesting facts about these companies, in addition to the other Google search statistics UK listed above.
- Productivity: Google Docs, Google Sheets, Google Slides, Gmail, Google Calendar, Google Drive, Google Translate, Google Keep.
- Communication: Google Allo, Google Duo, Google Hangouts.
- Navigation: Google Maps, Google Waze, Google Earth, Street View.
- Entertainment and Creativity: YouTube, Google Photos, Google Blogger.
- Google has also developed hardware such as the Google Pixel smartphone, a speaker called Google Home, a wireless router called Google Wi-Fi, and a virtual reality headset known as Daydream.
- Google developed the Android operating system and the Chrome web browsers along with the operating system for Chrome.
- As of September 2018, there were more than 2.6 million applications available for Android users on the Google Play App Store.
- In 2019, the Google-owned Android operating system accounted for 86% of the global smartphone operating system market. It’s projected that Android will continue to dominate this market at 85% in 2020, with its main competitor, Apple’s IOS system accounting for around 15%.
- The most popular Google-owned applications globally are Google Mail, YouTube, Google Maps and the Search, of course.
- Recently, in March 2019, Google announced that it would launch a cloud gaming platform called Google Stadia.
Interesting Google Search Statistics UK
For the year 2018, from broad search terms to queries like ‘how-to’ search phrases, the following top-three lists are the words and phrases that have experienced the highest spike in search frequency on Google in the UK, when compared with the previous year.
These following Google search statistics UK have been referenced from the Google Trends site, which is an interesting site to explore trends and statistics for the search engine for anywhere in the world and for any time period throughout history.
If you want to get started with your very own website and make the next Google. You can see my guide on the top web hosting UK picks to help you get started off on the right track.
You can also see my guide on how to make a website step by step.
‘How to’ queries:
1. How to watch Fury vs. Wilder
2. How to floss dance
3. How to watch the Champions League final
‘What is’ queries:
1. What is Bitcoin
2. What is GDPR
3. What is an ibex
Trending people:
1. Meghan Markle
2. Roxanne Pallett
3. Demi Lovato
News events:
1. Royal wedding
2. Royal baby
3. GDPR
Sporting events:
1. The World Cup
2. Wilder vs. Fury
3. Wimbledon
History of Google
When exploring the most recent Google search statistics UK, it’s also interesting to learn about the history of the company and how it spread to be a worldwide household name, as you read above in how it has been included formally in the dictionary now. Read more curious facts about the history of Google below.
- The founders of Google are Larry Page and Sergey Brin.
- Page and Brin founded Google while they were studying their Ph.D. Degrees at Stanford University in California.
- Page and Brin actually started Google from a research project in 1996. Their system was about rethinking how search engine results could work in the realm of analyzing relationships between websites. They developed an algorithm called PageRank.
- Google was first called ‘BackRub’ in its initial phase of creation but later changed to Google, which is a reference to the word ‘googol’ which is the name for the number that starts with 1 and has 100 zeros behind it. The name signifies that this search engine provides a vast amount of information.
- The domain name was registered in 1997, though the company was set up later in 1998 and has been evolving in its operations at a rapid rate ever since.
- On September 4, 1998, the founders incorporated Google as a privately held company.
- Craig Silverstein, another Ph.D. student at Stanford, was Google’s first hired employee.
- 2004 was when the first public offering on the stock market occurred, with this initial public offering (IPO) coming out on the 19th of August.
- August 2005 was when Google decided to reorganise the company as a conglomerate called Alphabet Inc.
- This means that the leading subsidiary of Alphabet is Google.
- Larry Page went on to become the CEO of Alphabet, where Sundar Pichai became the CEO of Google.
References
- https://en.wikipedia.org/wiki/Google
- https://www.internetlivestats.com/google-search-statistics/#trend
- https://www.statista.com/statistics/236027/global-smartphone-os-market-share-of-android/
- https://www.statista.com/statistics/266249/advertising-revenue-of-google/
- https://www.statista.com/topics/3246/internet-usage-in-the-uk/
- https://www.statista.com/statistics/553672/predicted-mobile-internet-user-penetration-rate-in-the-united-kingdom-uk/
- https://www.statista.com/statistics/553442/predicted-number-of-mobile-internet-users-in-the-united-kingdom-uk/
- https://www.statista.com/statistics/280332/googles-revenue-share-generated-in-the-united-kingdom-uk/
- https://www.businessinsider.sg/google-share-search-platform-browser-use-uk-charts-2018-7/?r=US&IR=T
- https://trends.google.com/trends/yis/2018/GB/
- https://www.statista.com/statistics/584085/googles-quarterly-operating-income/
- https://www.statista.com/topics/1001/google/
- https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/
- https://www.statista.com/statistics/268737/googles-digital-advertising-revenue-in-the-uk/
- https://www.statista.com/statistics/279797/market-share-held-by-google-in-the-united-kingdom-uk/
- https://www.statista.com/statistics/280269/market-share-held-by-search-engines-in-the-united-kingdom/