As one of the most used marketing saying goes, “the money is in the list”. Which does ring true.
So you are looking for some of the best email marketing software providers for those in the UK, you’re in the right place!
In this guide, I uncover some of the top picks and dive deep into their features, benefits, strengths, weaknesses, price, and TONS more. Let’s get started!
7 Best Email Marketing Software UK Picks 2024
1. ConvertKit (Best Overall Pick For Those In The UK)
With over 250,000 users and a long list of happy clients, ConvertKit tops our list of best email marketing software UK. ConvertKit was founded in 2013 and since then, it has become the first choice of many content creators including myself.
As for the service. ConvertKit is a full-fledged email service provider and has all the marketing tools you need to make your email campaign a success.
Starting from customized landing pages to email analytics and a 98% delivery rate, it checks all the boxes for a great email marketing software.
Using it, I was able to customize my landing pages and email signup forms and that certainly helped a lot in my campaigns. Also, the ability to automate the sales funnel was a welcomed feature.
Furthermore, ConvertKit hosts hundreds of easy email templates that are easily customisable which can easily be sent to subscribers and even scheduled for a later date.
Moreover, you can also customize your email subscribers list based on their actions through the audience segment feature and perform multiple A/B testing.
In terms of pricing, ConvertKit offers three different packages to content creators and the pricing depends on the numbers of your subscribers.
If you are just starting out and have less than 1000 subscribers, you can use the software for free.
However, businesses with more than 1000 subscribers have the option to choose between a creator plan starting with ÂŁ22/month or a creator pro plan starting with ÂŁ45/month.
Overall, I was extremely pleased with ConvertKit and I would definitely recommend this software to any online business that takes email marketing campaigns seriously. Highly recommended!
2. MailChimp
Established in 2001, MailChimp is one of the oldest and leading email marketing software in the industry. The Atlanta-based company has more than 11 million active users and is a close second on our list of best email marketing software UK.
At a quick glance, MailChimp provides some great features including a drag and drop builder, automated responses, real-time analytics, transaction emails, award-winning 24/7 customer support, and much more.
Creating and customizing stellar emails for your audience is extremely easy.
In fact, during my time with the software, I was able to create multiple winning email campaigns thanks to the drag and drop email editor and pre-designed email templates.
The success of an email marketing campaign largely depends on A/B testing and MailChimp has got you covered in that department as well.
Thanks to the real-time analytics and a user-friendly content studio dashboard you can track and monitor the progress of your campaigns and find out what’s working best for your business.
Startups with less than 2000 contacts can use MailChimp for free while businesses with more than 2000 subscribers can choose from three different pricing plans.
The plans include “Essentials” starting with £7.79/month, “Standard” starting with £11.68/month, and “Premium” starting with £233/month. You can also opt for a “Pay as you go” plan if you don’t want to buy a monthly subscription.
To summarize, I had a great experience using MailChimp. It is certainly a great email marketing software to consider whether you are a startup or a professional marketer looking to expand your business even further.
3. ConstantContact
Founded in 1995, ConstantContact is certainly among the best email marketing software providers that helps over 5 million customers grow their business via email.
Whether you are looking to create and personalized emails, or you want to set up an automated email series for your eCommerce store, ConstantContact has got you covered!
Starting with ConstantContact was a breeze in my experience.
By using their drag and drop editor, I was able to create and send personalized emails within minutes. And the best part is, the software automatically resends emails to non-openers ensuring that your efforts don’t go wasted.
Furthermore, ConstantContact comes with a user-friendly dashboard and lets you keep track of your email marketing campaigns with ease.
For better results, you can even create different audience segments and perform A/B testing. Another thing worth mentioning here is that the software also enables the users to create and customize social media ads which is certainly a unique feature.
Unlike other software on the list, ConstantContact does not have any free package.
The company offers two packages and the pricing is based on the number of contacts. The first package called “Email” starts from £15/month while the second is called “Email plus” and starts from £30/month.
Overall, ConstantContact is a great email marketing software for small to medium-sized businesses looking to increase their brand visibility through email marketing. A must try software!
4. Sendinblue
Sendinblue was established in 2007 and since then, it has made quite a name for itself and one of the top inexpensive email marketing tools.
Much like the other providers on this list, Sendinblue also has a dedicated drag and drop editor, which I found to be very easy to use and create custom landing pages and signup forms.
This was mainly due to their pre-designed templates, edit them a little as per your needs, and voila- your customized signup form is ready!
Sendinblue also offers a comprehensive analytics dashboard where you can monitor the progress of your email marketing campaign and even create customized audiences based on behaviour patterns.
Other noticeable features include transaction emails and a user-friendly CRM that you can use even without any prior technical knowledge.
The pricing of Sendinblue is based on the number of emails you send per month and you can opt from 3 different packages.
Lite plan costs ÂŁ16.5/month and supports up to 100,000 emails, Premium plan costs ÂŁ42/month and supports up to 1million emails while businesses that send more than 1 million emails per month can opt for the Enterprise package.
Overall, I was pleasantly surprised by the features of Sendinblue and highly recommend this SaaS tool as a cost-effective email marketing solution.
5. ActiveCampaign
With over 90,000 active users and reported revenue of 90million USD for the year 2020, ActiveCampaign is a great email marketing software. Founded in 2003, the Chicago-based company provides all the tools you need to set up a winning email marketing campaign.
ActiveCampaign has a long list of features to offer its users including customized subscription forms, split testing, analytics dashboard, automated email responders, and a dedicated mobile app.
Furthermore, you can use the 14-day free trial to test the features and get the hang of it.
Using their library of pre-built email templates and the drag and drop editor was fairly easy to build customized email signup forms. Also, the free image hosting was a nice feature to have and I was able to save all the images related to my campaign on their cloud-based servers.
There is also an option of audience segmentation in the dashboard of ActiveCampaign and thanks to the dedicated mobile app, you can monitor the progress of your different campaigns just by using your cellphone.
ActiveCampaign provides users with an option to choose from 4 different packages and the prices are based on the number of contacts you have.
The packages include; “Lite” starting at £9/month, “Plus” starting at £37/month, “Professional” starting at £98/month, and “Enterprise” starting at £174/month.
All in all, ActiveCampaign is a perfect option for small to mid-sized businesses looking to expand. Definitely worth giving a try.
6. Getresponse
Established in 1998, Getresponse is among the best email marketing software UK. The platform hosts more than 350,000 active users and operates in 27 different languages to cater to the needs of customers all around the world.
Thanks to a delivery rate of 99% (the most among other software) your marketing emails are almost guaranteed to land in the inbox of your targeted audience.
Using their easy design tool and great pre-built templates, I was able to create a personalized sign up forms in just a few minutes.
I was also able to create several automated triggered based marketing campaigns with ease which was a nice addition.
Another great feature I took advantage of with Getresponse was the “Perfect timing tool”, which finds out the optimal sending times to maximize your ROI.
As for pricing, Getresponse has four different packages which include the Basic plan starting at £9.4/month, Plus at £30.5/month, Professional at £61.7/month, and for a more advanced “Max” package you need to get a custom quote.
Overall, I was extremely impressed by the delivery rate of Getresposne, but I would like them to lower their prices in the future.
7. MailerLite
Founded in 2010, the Lithuania based service provider is last on our list. Although a new slightly newcomer, MailerLite has established itself as among the best email marketing software UK and has become the go-to tool for many marketers.
The software hosts a big list of features and tools to assist its users including a user-friendly content editor, subscribe-management dashboard and real-time campaign reports, automated email sequence, etc.
My experience with the content editor tool was really good and although they only have a few numbers of pre-designed email templates, it was fairly simple to create a customized sign up form and a landing page.
The delivery rate of my campaigns was fairly decent and thanks to the simple dashboard and detailed campaign reports- tracking the progress of my email campaigns was very easy.
Moreover, I was able to create an automated sequence based on the segmentation of my subscribers’ list and their behaviour patterns.
Businesses with less than 1000 subscribers can use the MailerLite free of cost while if your business has more than 1000 subscribers you need to opt for the premium plan.
The premium plan starts at ÂŁ7.6/month and the price is increased based on the number of subscribers you have.
Overall, MailerLite provides top features at a very reasonable price. If you are a startup looking for a cost-effective solution, then you should definitely give it a try!
How I Found The Best Email Marketing Software Providers
Choosing the right email marketing software provider is certainly not an easy task provided that there are a plethora of tools available all claiming to be the best.
To create this list, I personally tested all the leading email marketing software, compared their features, price points, and the value for money they provide.
Following are the few things you need to consider when selecting the best email marketing software for your business.
1. Audience segmentation and automation
A successful email marketing campaign depends a lot on A/B testing and audience segmentation and automation are two of the most important factors while selecting the best email marketing software.
The ability to create different audience segments based on their behavioural pattern as well as automating responses to connect with your audience plays a crucial role in the success of an email marketing campaign and these are the first two things I consider.
2. Drag and drop editor and pre-built templates
If you are not tech-savvy and prefer easy to use tools for getting the job done, then it’s worth considering the editing tool of an email software provider. After all, most of your time will be spent creating and testing different emails.
Another important thing worth considering is the number of pre-built templates the service provider has. As a consumer, I personally prefer editing pre-built templates that have proven results rather than spending hours creating my own templates and then testing those.
3. Detailed analytics and reports
As a marketer, monitoring and analyzing the performance of different marketing campaigns is a major part of the job. For this reason, I prefer a marketing solution that provides detailed statistics on how my emails are performing.
Knowing your audience, finding what’s working for your campaign and what’s not, and measuring other important stats like ROI, delivery rates, etc. can lay grounds for a successful email marketing campaign ad hence, I always look for the software providing the most detailed analysis of my campaign.
If you are serious about marketing campaigns and really want to succeed, then you must choose the software providing detailed audience insights so that you can optimize your campaigns constantly.
4. Pricing
Most of the email marketing software charges are based on the number of subscribers your business has and the price keeps on increasing as the number of your subscriber’s increases.
While pricing is not an issue when you only have a few thousand subscribers- the scenario can change drastically as your subscriber’s list grows. Depending on the number of your subscribers, you can be charged even thousands of Pounds.
Therefore, it is important to consider pricing before starting out otherwise you might face trouble later on.
For this reason, I suggest planning one step ahead and comparing the prices of different software with their features.
5. Dedicated mobile app
While not a major deciding factor, I personally prefer software having a dedicated mobile app for its consumers.
For me, a dedicated mobile app shows the commitment of the service providers and the willingness to go the extra mile for the end consumers AKA marketers like you and me.
Having a dedicated mobile app just gives you the extra flexibility to control your campaigns and gives you peace of mind that you can always keep track of your marketing campaigns with just a few clicks.
Almost all the above-listed email marketing software has a dedicated mobile app and that’s why they are on my list of best email marketing software UK.
Types Of Websites & Businesses That Can Benefit From Email
Email marketing has the highest ROI out of all the marketing types and businesses with an established contact list looking to expand must consider having a proper email marketing strategy.
Following is a list of different types of businesses that can benefit from email marketing:
1. eCommerce stores
Ecommerce stores are perhaps the types of businesses that benefit best from email marketing. Statistics suggest that 73% of millennials prefer emails from businesses over any other form of communication.
So, if you own an eCommerce store aimed at millennials, you might want to use email marketing to tell your subscribers about the exciting deals, discounts, new products, etc, and optimize your store for better conversion.
2. SaaS solution providers
If you are a SaaS solution provider chances are you might already be using email marketing campaigns. However, if not, then you must use it because you are missing out on so many opportunities.
As per the Content Marketing Institute, 31% of B2B marketers agree that email marketing is the best way to generate leads and increase sales.
3. Bloggers
Email marketing is also a great way to increase visitor retention rate as well as keeping them up to date with the content of your website.
As a blog owner myself, I have seen the number of visitors per month increased thanks to my customized weekly newsletters and you can do the same for your blog.
Are There Any Free Email Marketing Software Tools??
There are a lot of amazing email marketing tools for startups. In fact, some of the tools mentioned in the above list do offer a free package as well. The only catch is that your subscribers must be less than 1000.
Below is a list of some great free email marketing software:
1. ConvertKit
Being the best email marketing software UK, you’d imagine ConvertKit to have premium prices. This is not the case, however.
You can use this all-in-one marketing solution free of cost if you have a contact list of fewer than 1000 subscribers.
2. HubSpot
HubSpot also offers a free email marketing tool for small businesses to send bulk emails and connect with their audience. It comes with a drag and drop editor and allows little customization as well.
3. MailChimp
Free plan of MailChimp is a must-try for all the startups and small-sized businesses looking to expand. Their recommendation feature certainly helps a lot in better targeting and you can also automate your email sequence with it.
Are Email Marketing Tools Worth It?
The short answer is YES!
And here’s why:
The benefits of email marketing are endless and you only have to pay a fraction of the cost on email marketing tools.
it’s fair to say that businesses without a dedicated email marketing strategy are missing out on so many opportunities.
Increase in traffic of a website, lead generation, sales, and customer retention- all can be achieved through email marketing and you must have a dedicated tool for it.
In fact, you must use the best email marketing software UK for your campaigns to achieve better results.
Businesses, regardless of their size and customer base, must use email marketing as their primary marketing strategy. Period! If you are looking to get your website online, you can also see my post on the best web hosting UK picks!